Cloudonomics, Weinman, Joe

EAN: 9781118229965 / ISBN: 1118229967

Prijs: € 61.95

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Subtitel: The Business Value of Cloud Computing

Levertijd: Levertijd 5-10 dagen Levertijd 5-10 dagen

Uitgever: Van Ditmar Boekenimport B.V.

Afmeting: 236 x 160 x 30 mm

Aantal pagina's: 391

Bindwijze: BB

Gewicht: 637

Annotatie: The ultimate guide to assessing and exploiting the customer value and revenue potential of the Cloud A new business model is sweeping the world-the Cloud. And, as with any new technology, there is a great deal of fear, uncertainty, and doubt surrounding cloud computing.

Inhoudsopgave: Preface Acknowledgements Chapter 1 A Cloudy Forecast Clouds Everywhere Cashing In on the Cloud Beyond Business Clarifying the Cloud Further On Summary Notes Chapter 2 Does the Cloud Matter? The Productivity Paradox Competitiveness Confrontation Summary Notes Chapter 3 Cloud Strategy Insanity or Inevitability? Democratization of IT Industrialization of IT Strategy The Cloud: More than IT The Networked Organization Form Follows Function, IT Follows Form Aligning Cloud with Strategy Everyware, Anywhere Summary Notes Chapter 4 Challenging Convention What Is the Cloud? Economies of Scale Competitive Advantage and Customer Value Cloud Ecosystem Dynamics IT Spend Issues with the Cloud Summary Notes Chapter 5 What Is a Cloud? Defining the Cloud On-Demand Resources Utility Pricing Common Infrastructure Location-Independence Online Accessibility Difference from Traditional Purchase and Ownership Cloud Criteria and Implications Is the Cloud New or a New Buzzword Summary Notes Chapter 6 Strategy and Value Access to Competencies Availability Capacity Comparative Advantage, Specialization of Labor, and Core versus Context Unit Cost Delivered Cost Total Solution Cost Risk-Adjusted Expected Value Opportunity Cost/Cost Avoidance Agility Time Compression Margin Expansion Customer Experience and Loyalty User Experience Employee Satisfaction Revenue Growth Community and Sustainability Risk Reduction Competitive Vitality and Survival Summary Notes Chapter 7 When—and When Not—to Use the Cloud Use Cases for the Cloud Inappropriate Cloud Use Cases Summary Notes Chapter 8 Demand Dilemma A Diversity of Demands Examples of Variability Chase Demand or Shape It? Summary Notes Chapter 9 Capacity Conundrum Service Quality Impacts Aligning Fixed Capacity with Variable Demand Splitting the Difference Better Safe Than Sorry Capacity Inertia Summary Notes Chapter 10 Economies of Scale Is the Cloud Like Electricity? Distributed Power Generation Is The Cloud More Like Rental Cars? Capital Expenditures versus Operating Expenses Benchmark Data Cost Factors Benchmarking the Leaders Size Matters Summary Notes Chapter 11 More Is Less Is the Cloud Less Expensive? Characterizing Relative Costs and Workload Variability When Clouds Cost Less or the Same If Clouds Are More Expensive Beauty of Hybrids Cost of the Network Summary Notes Chapter 12 Hybrids Users, Enterprise, and Cloud Different Hybrid Architectures Summary Notes Chapter 13 Folly of Forecasting Even Stranger than Strange Demand for Products and Services System Dynamics Whips and Chains Exogenous Uncertainty Behavioral Cloudonomics of Forecasting A Bias for Certainty Summary Notes Chapter 14 Money Value of Time Demand and Resource Functions Cost of Excess Capacity Cost of Insufficient Capacity Asymmetric Penalty Functions, Perfect Capacity, and On-Demand Flat Demand Uniformly Distributed Demand: Better Safe than Sorry Better Never Than Late MAD about Being Normal Triangular Distributions Linear Growth Exponential Growth Random Walks Variable Penalty Functions Summary Notes Chapter 15 Peak Performance Relationships between Demands Lessons from Rolling Dice Coefficient of Variation and Other Statistics Statistical Effects in Aggregating Independent Demands The Significance of Issues with Perfectly Correlated Demand Community Clouds Simultaneous Peaks Peak of the Sum Is Never Greater than the Sum of the Peaks Utilization Improvements Summary Notes Chapter 16 Million-Dollar Microsecond On Time Speed on the Web and at Work Built for Speed Summary Notes Chapter 17 Parallel Universe Limits to Speedup Amdahl versus Google Free Time Summary Notes Chapter 18 Shortcuts to Success Rapid Transit Sending Letters Empirical Results Summary Notes Chapter 19 Location, Location, Location Latency and Distance Circle Covering and Circle Packing Inverse Square Law Spherical Caps and the Tammes Problem Summary Notes Chapter 20 Dispersion Dilemma Strategies for Response Time Reduction Consolidation versus Dispersion Tradeoffs Between Consolidation and Dispersion The Benefits of Consolidation The Benefits of Dispersion The Network Is the Computer Summary Notes Chapter 21 Platform and Software Services Infrastructure as a Service Benefits Paying on Actuals versus Forecasts Installation Investment Updates Service Level Agreements Continuously Earned Trust Visibility and Transparency Big Data and Computing Power Ubiquitous Access Response Time and Availability Multi-Tenancy, Shared Data Cloud-Centric Applications Scalability Communities and Markets Lock-In Security and Compliance PaaS: Assembly versus Fabrication Innovation and Democratization Deconstructing the Pure SaaS Model Summary Notes Chapter 22 Availability Uptime versus Downtime Availability and Probability “And” versus “Or” Availability of Networked Resources Availability via Redundancy and Diversity On-Demand, Pay-Per-Use Redundancy Summary Notes Chapter 23 Lazy, Hazy, Crazy Behavioral Economics Loss and Risk Aversion Flat-Rate Bias Framing and Context Need for Control and Autonomy Fear of Change Endowment Effect Need for Status Paralysis by Analysis of Choice Hyperbolic Discounts and Instant Gratification Zero-Price Effect Summary Notes Chapter 24 Cloud Patterns Communications Patterns Hierarchies Markets Repository Perimeters and Checkpoints Summary Notes Chapter 25 What's Next for Cloud? Pricing Ecosystems, Intermediaries, and the Intercloud Products versus Services Consolidation and Concentration City in the Clouds Spending More while Paying Less Enabling Vendor Strategies Standards, APIs, Certification, and Rating Agencies Commoditization or Innovation? Notes About the Author About the Web Site Index

Flaptekst: It has created vast wealth for companies that seemed to spring up overnight, and it has brushed aside corporate icons, even entire industries, that once seemed unassailable. It has helped topple brutal dictatorships and has brought IT from the backroom into the boardroom, making it the centerpiece of some of the most farsighted and successful corporate strategies of the new millennium. It is the cloud, and it has forever changed the way business is done. But what is the cloud, really? How does it work and how is it being deployed by some of today's most successful companies? More importantly, how can you harness its awesome power to help you wage and win the never-ending battle for profits and market share? Find the answer to these questions and much more in Cloudonomics . Written by Joe Weinman, one of the world's most influential cloud thought leaders, this book is a gold mine of ideas, insights, and inspiration for leaders of established companies and for aspiring entrepreneurs who dream of being the force behind the next Amazon, Google, Facebook, or Twitter. Using fascinating and instructive case studies to illustrate his points, Weinman drills down past the hype and hysteria, the myths and misconceptions, to uncover fundamental principles underlying how the cloud works, how it's used, and how it will evolve in a business context. Among other priceless takeaways, you'll discover: Where the conventional wisdom errs, and how to keep your IT and strategy on course How core characteristics of the cloud?such as on-demand resources, usage-based charging, and geographic dispersion?translate into business value: revenue growth, cost and risk reduction, and customer experience enhancement Why the cloud isn't just plumbing, but can become a cornerstone of your strategy, even in non-IT intensive businesses How to leverage new cloud business models How behavioral economics?humans' 'predictable irrationality'?impacts cloud adoption How cloud technology and ecosystems are likely to evolve over the next decade With a dynamic companion website, this book offers a critical, in-depth review of the cloud and its business uses now and in the near future, and an inspiring exploration of the business paradigm shift it has engendered. Cloudonomics is 'must' reading for CIOs, CEOs, CFOs, strategists, IT managers and practitioners, students and academics, and all forward-thinking corporate leaders and entrepreneurs.

Bijzonderheden: John Wiley & Sons Inc